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General Mar 21, 2026

LUSH 'What Would Love Do?' Perfume Review: A Deep Dive

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LUSH 'What Would Love Do?' Perfume Review: A Deep Dive

Unveiling LUSH's 'What Would Love Do?' Perfume: A Scent of Passion

LUSH Fresh Handmade Cosmetics is renowned for its ethical approach and unique, often quirky, product range. Among their most captivating creations is the 'What Would Love Do?' perfume. This fragrance, often celebrated by the LUSH community and on platforms like abillion, promises a scent experience that's both bold and comforting. But does it truly live up to its romantic name?

The Olfactory Journey: Notes & Scent Profile

At its heart, 'What Would Love Do?' is an oriental fragrance with a gourmand twist. The official description highlights a blend that aims to evoke warmth and affection. Key notes include:

The combination results in a scent that is undeniably unique. It opens with a vibrant citrus zest, quickly settling into a warm, powdery, and balsamic embrace. Many find it reminiscent of a sophisticated, spicy orange dessert or a cozy evening by the fire.

Longevity, Sillage, and Wearability

One of the most praised aspects of 'What Would Love Do?' is its impressive longevity. As an Eau de Parfum, it typically lasts 6-8 hours on the skin, and even longer on clothing. The sillage is moderate; it creates a beautiful scent bubble around the wearer without being overpowering, making it suitable for various settings, from casual outings to more intimate evenings.

This perfume is particularly well-suited for cooler weather due to its warm, resinous character. However, the tangerine and lavender notes give it enough freshness to be worn during milder spring days. It's a versatile women's perfume that truly stands out from the crowd.

The Abillion Community Perspective

On platforms like abillion, which focuses on vegan and cruelty-free products, 'What Would Love Do?' often receives high praise. Reviewers frequently highlight not only the captivating aroma but also LUSH's ethical sourcing and animal-friendly practices. Many describe it as a "hug in a bottle" or a "unique comfort scent," appreciating its distinctiveness from mainstream fragrances.

Is 'What Would Love Do?' Your Next Signature Scent?

If you're searching for a women's perfume that is:

Then 'What Would Love Do?' from LUSH is certainly worth exploring. It's a fragrance that sparks conversation and leaves a lasting impression, embodying the very essence of its evocative name.


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